AppBrowzer

The Slow Death of Mobile App Stores!

It’s 2019, and being on the mobile is more important than ever. Everyone has a smartphone these days. All this through progressing technology and access to high-speed internet. Mobile devices have changed our very behaviour. A recent report study revealed that we swipe over 6000 times a day! That is the kind of hook Mobile [...]

How we Hit 1 LAC Downloads in 24 Hours!

The day was January 6th 2019. There was nothing out of the ordinary, apart from the fact that we were launching a long drawn rewards campaign on AppBrowzer. We spent over 2 months planning and implementing this campaign. Finally, it was launch day. Before you know it, in comes January 7th and nothing has been [...]

Race for the Super App in India

The Super App phenomenon has been picking up steam lately. The concept of having a common marketplace for users could be a game-changer. The China hailing WeChat has successfully incorporated this model and has captured the South-East Asian market. Although this is relatively a new concept to the end user. This is a booming trend [...]

AppBrowzer’s Vision to Drive App Engagement in India

One metric that app developers worldwide strive to attain is user engagement. There has been a growing trend of users deleting apps not long after installing them. This has been an age-old problem. However, new data show apps extremely challenged with retaining their users. The sheer size in competition and user expectations has led to [...]

The Super App Phenomenon!

We are living in the smartphone era. The number of smartphone users worldwide is projected to amount to nearly 2.7 billion by 2019. Which means more than a third of the total global population will use a smartphone. India, the second most populous country in the world, is projected to pass the United States in [...]

Chat with our Co-Founders – Sunny Gurnani & Venkatesh Rao

In this blog, we’re going to get into the minds of our two Co-Founders, Sunny Gurnani and Venkatesh Rao. Who is Sunny & Venky? Sunny, the CEO, is an MBA from Central Queensland University, Australia. He had earlier worked in a Sydney-based software enterprise, and also ran two startups. He recently moved to India and, [...]

Your Entertainment Hub on AppBrowzer

The Media and Entertainment sector in India is on a meteoric rise. It has been hitting new milestones by every passing year. According to a report by FICCI, The Indian Media and Entertainment (M&E) sector reached almost INR1.5 trillion (US$22.7 billion) in 2017, a growth of around 13% over 2016. With its current trajectory, it [...]

Scratch Card Mania

Mobile and Apps are on a constant ever-changing environment. The mobile market is saturated with technological advancements of every kind. A recent stat indicates that there are over 2 million apps on the Google play store. App developers around the globe are on a constant rat race to bring their app to the hands of [...]

Your All-In-One Travel Partner

Travel and Tourism in India have increased leaps and bound over the past decade. In fact, The World Travel and Tourism Council calculated that tourism generated ₹16.91 lakh crore (US$240 billion) or 9.2% of India’s GDP in 2018. It is predicted to grow at an average of 7% annually. It’s no doubt that India has [...]

Opinion: India’s Only ‘Super App’

Mobile app development has come a long way since the introduction of the first ever iPhone in 2007. Consumers use mobile apps every day to connect with friends, order food, send money, and play games. It’s important for businesses to understand what consumers do and do not prefer in order to create a successful app. [...]